Marketing Audit: 5 Critical Components

Marketing Audit: 5 Critical Components

• Customer, distributor, vendor, and intermediary satisfaction based on research among key target groups.


• The performance of advertising, promotion, sales force, and marketing research programs in terms of ROI. 


• Marketing knowledge, attitudes, and satisfaction of all executives involved in the marketing function. 


• Whether the marketing plan achieved its stated financial and non-financial goals and objectives. 


• The current value of brand and customer equity for each brand in the product portfolio.