MARKETING STRATEGIES

MARKETING STRATEGIES OF DAWLANCE AND LG

The study is based on the comparison of marketing strategies applied in LG. and Dawlance. In this study, the main focus to see the effectiveness of the marketing strategies applied by both the companies — Dawlance and LG, for selling their products particularly Refrigerators.

Just to understand the marketing strategies in general and refrigeration market in particular, one should know that what marketing strategies ought to be? Who are the main players in the market? What kind of other products do they produce? How do they promote and supply their products? What type of competition is going on in the market? And finally what are the marketing strategies being applied by both the companies? These are the questions to be addressed, but the main theme is the marketing strategies of Dawlance and LG Refrigerators. This paper is mainly divided in to four sections.

The first section deals with the marketing strategies in general. The second section focuses on the main players of Refrigerators in the Pakistan market. The third section sheds light upon the marketing strategies of Dawlance and L.G. Though the marketing strategies of all the products may be the same. But mainly it has been focused on the refrigerator marketing strategies here. Finally, the paper is concluded in the last section.

The Marketing Mix

The Marketing Mix

(The 4 P's of Marketing)
The major marketing management decisions can be classified in one of the following four categories:

Product
Price
Place (Distribution)
Promotion
These variables are known as the marketing mix or the 4 P's of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram:
The Marketing Mix
Product
Place
Price
Promotion

The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.
Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.

Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
Price
Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.
Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.

Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.

All About Marketing Plan Template

Marketing Plan Template

One of the toughest marketing assignments is to write a marketing plan that is ambitious yet still attainable. By following the guide and using the template below, anyone will be able to write a top rate marketing plan.

Before starting on your written plan, you should answer the following questions:

1. What is the product or service you are selling?

2. Who is your market that will buy the product or service?

3. What need does the above market have for your product or service?

4. What is the basic message that you would like to send to this market in regards to your product?

5. What is the best way of getting in contact with your projected market? (i.e.- T.V, Radio, Print, Online)

After answering the above questions you will ready to start on your marketing plan. When answering question five keep in mind your budget limitations as you do not want to set yourself up for committing too much money to advertising.

Executive Summary

Description of the Company

Mission Statement

Products and Services

Financial Feasibility

How to Write a Marketing Plan

How to Write a Marketing Plan

The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan:

forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
forces the marketing personnel to look externally in order to fully understand the market in which they operate.
sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support.
is a key component in obtaining funding to pursue new initiatives.

Why use Marketing Plan Template?

Why use Marketing Plan Template?

It is a useful guidelines ensuring the four categories of important topic are addressed in a marketing plan. It is like a cross reference to the staffs on topic for details data collection and analysis. A template shall cover topics which has big influence to the business future.

What is a Marketing Plan Template?

What is a Marketing Plan Template?

From the name itself, a Marketing Plan Template is a document structured in the form of a template aimed to be used to guide a Marketing planner to include essential information about the Business Plan. For a big organization with multiple businesses, a standardized Marketing Plan Template is more useful to standardize the format in terms of sequence of information, presentation format as well as its depth of details. This standardized Marketing Plan Template helps the top management to synchronize their line of thoughts during a business / investment review meetings.

The 4 P's of Marketing

What are The Four P's Of Marketing

The 4 P's of Marketing,

Name of 4 P's

Product

Place

Price

Promotion

8 Tips For Marketing Your Freelance Business Offline

8 Tips For Marketing Your Freelance Business Offline

1. Be Friendly

2. Present Your Value

3. Have A Business Card

4. ABN

5. Be Helpful

6. Be A Resource

7. Follow Up

8. Be Useful

All tips are realy very Usefull, You will be successfull with these 8 tips,

Plz follow ...

Experiential Marketing - A Bullet Point Guide

Experiential marketing is a cross-media promotional activity which encourages two way interaction and direct physical immersion into a brand. Experiential marketing is a relatively young marketing discipline, but is growing rapidly because it ticks a lot of the right boxes. Compared to mass media campaigns, experiential events tend to communicate on a much more personal level, generate a deeper level of emotional engagement, result in better conversion rates, and all at relatively low cost. Experiential marketing activities can range from high profile invite only events to tasters at a local farmer's market.

What can Experiential Marketing be used for?
A 2009 survey[1] revealed that the majority of marketers believed "experiential marketing builds customer relationships for the long term". They also agreed that it generates sales and leads in the short term, increases awareness of the product, drives word of mouth and can align internal audiences with business goals. Experiential marketing can be used successfully to:
Build relationships
Raise awareness
Increase loyalty
Establish relevance
Encourage interaction and product trial
Create memories
Stimulate positive word of mouth
Change the mind of dissatisfied customers
Create product desire
Verify the target audience
Increase return on marketing investment

Top Marketing Tips

Top Marketing Tips

Here are my Top 3 Marketing Tips, which anyone can use to help them achieve better sales results!

1. Throw that Old marketing guide in the bin!

If you want to avoid wasting stacks of money and missing countless sales opportunities, throw your old marketing guides and audio programs in the recycling bin!

You need to know what works Today, where even the smallest business can advertise itself to millions online for less than the cost of a one-off trade journal advert – and – where you can mail a million potential clients in a few hours for just pennies.

2. Match your fees to your promises!

You cannot promise the marketplace a high quality service and yet charge a bargain-basement fee! If you do, you will send people a mixed-message and it will lose you business ever.

Everyone knows that quality never comes cheap – that if something looks too good to be true, it is too good to be true! Make your services as valuable to the market place as possible and then charge accordingly. it will be good for you.

3. Endorsed Relationships

An endorsed relationship is similar to a joint venture – BUT with one BIG and POWERFUL difference! The person you do the venture with actually gives you their professional or personal endorsement. This is marketing gold dust!

For example: Rather than just slipping one of YOUR marketing flyers in with one of THEIR client mailings (as they would in a Joint Venture), they actually write to their clients and give you their full endorsement.

An endorsed relationship is one of the most powerful marketing tools on the planet. I have seen endorsed mail shots and emails return a 90% positive response rate!

Positive aspects and Problems of Online Marketing

Positive aspects and Problems of Online Marketing

The phrase online marketing is a single that is just employed to outline marketing and advertising on the web. There are other associated terms these kinds of as e-marketing and e-commerce that are typically employed as synonyms, too.
Online marketing is a quite dynamic, quickly changing field, and there are a lot of strengths and problems to advertising and marketing on the internet.
A single of the fantastic benefits of online marketing entails research engines. Only with search motor marketing can you market your products or support right to individuals who are actively looking for it!
An additional gain of online marketing is that it makes it possible for you to quickly track advertising, marketing, and product sales. This indicates a number of things. First of all, you can quickly moniter your marketing and focus your efforts on the most successful. Secondly, you can simply recognize and target distinct markets individually, resulting in far more powerful advertising.
Another gain to companies is that they are capable of supplying bonus offers for purchases produced online as they spend much less general on their advertising and marketing. They also use e-newsletters to get new buyers and to retain previous customers informed and up to date on new items and thus retain their consumer base. E-newsletters are a lot much less high-priced that conventional newsletters.
Another crucial aspect of online marketing is guaranteeing that the buyer is always pleased. This can be a great drawback in terms of online marketing as there is no in particular person to particular person interaction and this can be a severe downside. It is critical to retain consumers coming back again. It is typically hard to facilitate exceptional consumer communication through the internet, so frequently you will want to utilize offline strategies to achieve better buyer satisfaction.
Online marketing and advertising is a excellent possibility for most corpo
rations. It is achievable to begin online marketing with straightforward lookup motor ads and expand from there to other ideas this kind of as funnel development, buzz marketing and advertising and awesome equipment. Nevertheless, it is critical to be aware that there is a whole lot of opposition on the internet currently and you will have to carry on to be up-to-date with your information, services and items.